Image Credit: Shasta Ventures

Entrepreneurs building companies around augmented reality, virtual reality, and computer vision have a new funding source to help get their businesses off the ground. Shasta Ventures today announced a new Camera Fund that’s designed to provide an early infusion of cash for those companies.

Shasta expects to provide 20-30 companies with $100,000 each, prior to even their seed round of funding. Jacob Mullins, a principal at the firm, said Shasta is moving away from its traditional focus on series A and B rounds for the Camera Fund because companies in these spaces are largely too new for Shasta to invest in.

“The people are super smart, the way they’re using the technology is super smart, now is the time they should be getting the fuel to build so that they can be first in the market when ARKit happens, or ARCore,” he said…