Small changes can make a huge difference.
We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results.
Marketing psychology is one of those little things, which can have a huge impact on your bottom line. Here are four psychological principles that you should utilize to boost sales.
Build your tribe . . . and your enemy
Humans like to feel like they belong, which is why most identify with a particular group, community or belief — or even gain an understanding of their identity based on membership within that group. In psychology, we call this social identity theory.
But, it’s unrealistic to expect everyone will like you, and people-pleasing behavior can actually neutralize how others respond to you. They don’t see you as an ally or as a threat — they just just see an amorphous blob in the middle.
Look at The Beatles, one of the most universally accepted bands of all time. Even they had haters, and not everyone bought their music.
Whether it’s the infamous Mac vs. PC debate or Android vs. iPhone, there is an enemy for every tribe. The polarity creates brand loyalty and repels those who side with the other tribe.
The bottom line here is to not try and marketing to everyone. Create your loyal tribe.
Tap into reciprocity
As you give away blog posts, articles, podcast…