While consumers are increasingly turning to Amazon to buy everything from home goods to electronics, a newly launched app called Dote believes there’s an opportunity to compete with the e-commerce giant’s fashion business.
There are “brands that don’t want to put their stuff on Amazon because it degrades their brand,” claims founder and CEO Lauren Farleigh. Further, she adds, “We know that users don’t want to download 20 different apps” to access all their favorite fashion lines.
Her solution is a mobile shopping app that curates from brands like Sephora, Victoria’s Secret and Gap in what the company calls a virtual mall.
Farleigh believes that this design will have appeal to young women, particularly between the ages of 15-35. Some notable investors are buying her vision, with Lightspeed Venture Partners leading a $7.2 million round in the company. Part of the money was secured on Apple’s “