The console crushed all it’s competitors in terms of digital attention
GamesBeat has partnered with attention analytics company iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending their TV ad dollars and which commercials are generating the most digital response (iSpot measures actions across Facebook, Twitter, YouTube and all major search engines). Below are the top five most-engaging gaming industry brands from December 16 through January 15.
TV commercials for console games owned the conversation during the critical holiday time frame. Overall, during the period measured, 31 brands spent an estimated $65 million running 98 commercials over 21,200 times on national TV, generating over 3.7 billion TV ad impressions.
Xbox leads the pack with over a third of the industry’s digital share of voice. It spent an estimated $12.8 million on 13 ads that ran 1,329 times with 430 million TV ad impressions. The most popular spot was the humorous “Madden NFL 17: Karaoke,” featuring Pittsburgh Steelers wide receiver Antonio Brown with music from The Weeknd. This spot accounted for over half (56.2 percent) of the brand’s digital activity. Overall, Xbox ads prompted…