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(Reuters) – Central bankers can learn from the computer gaming industry as they try to communicate with a public that often has little idea what they do, the Bank of England’s chief economist Andy Haldane said.

Central banks around the world have played a key role since the global financial began nearly 10 years ago, cutting interest rates to zero or below and buying trillions of dollars in bonds to keep their economies afloat.

But many people do not understand the role of institutions such as the U.S. Federal Reserve or the Bank of England, Haldane said in a speech on Friday.

“Given the policy weight these days being placed on central banks’ shoulders, and the changing social and technological landscape facing them, it is probably as good a time as any to begin exploring these new frontiers of central bank…