In the ticketing world you have hotels.com and booking.com for hotels, CarTrawler for car hire and Amadeus, Sabre and Travelport for airlines. All of these have a similar business model called open distribution. But event ticketing platforms are only just beginning to realize that this is the direction in which they should head. One of the reasons secondary ticketing is so rampant (around $10 billion a year worth) is that there is no dynamic pricing, and tickets usually sit with just one seller. If these tickets were available through multiple sellers, the platforms would have a much better understanding of the demand for a ticket and could then price accordingly.
That’s the reasoning behind Irish startup Coras, which connects tickets to customers through a global distribution platform so they can purchase tickets…