Timeular, the Austrian startup behind the neat Zei time-tracking device that we wrote about last year, has raised €1 million ($1.1 million) in funding to develop new productivity coaching tools to help you work smarter.
The company is best known for the Zei, its eight-sided device that is Bluetooth-enabled and acts as a timer. You simply program each side to a different task and tip it when you’re working on a particular task or change to another.
The device blew past its €75,000 goal on Kickstarter, going on to raise €313,637 from over 3,000 backers. It caught the eyes of others, too. Timeular was named Austrian startup of the year for 2016, which, in turn, put it on the radar of domestic VC Speedinvest which is financing the €1 million round.
Having first helped people keep track of time, the goal is now to help them work with more efficiency.
“Time-tracking is nice but you need to create some value because people struggle for insight into their data,” Timeular CEO Manuel Bruschi told TechCrunch in an interview. “We want to…