Roku has made official what’s been rumored: it wants to go public.
The digital media player maker publicly filed its S-1 with the Securities and Exchange Commission on Friday — the first big step for a company seeking an initial public offering of its shares. Nominally, according to the filing, the company seeks to raise as much as $100 million through the stock sale.
The company sells boxes that allow consumers to stream Netflix, YouTube and other streaming video services to their televisions. It also offers its software to other consumers electronics makers who want to use it as the interface for their smart TVs.
Business has been good for Roku. In the first…