In this video, Entrepreneur Network partner Bryan Elliott meets with bestselling author Seth Godin to discuss the importance of understanding your customers and realizing when it’s time to test a business idea.
“You will never be ready,” Godin says. “You should be prepared, but you will never be ready. Because what it means to be ‘ready’ is that it [your business idea] is going to work. When Gutenberg launched the printing press . . . 94 percent of the people in Europe were illiterate. So, it was a stupid time to launch the printing press.
“When Carl Benz launched the car, it was against a lot of laws, there were no roads and no gas stations. It was a dumb time to launch the car.
“He couldn’t possibly…