On TV, “PlayStation Vue” had a whole new meaning between April and May, as the console brand captured 16 percent of the gaming industry TV ad impressions in the last 30 days
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversation analytics from 10 million smart TV screens, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. These are the ads, and by extension the games, that game makers are putting major muscle behind.
Below are the top five most-seen gaming industry brands from April 16 through May 15.
iSpot.tv found 1.4 billion total TV ad impressions from gaming industry commercials in that period, with PlayStation ads being the most viewed with 16 percent of the impressions, with mobile gaming giant King following at 15.9 percent. Overall, 34 brands spent an estimated $24.1 million on 88 spots that aired over 12,000 times.
PlayStation spent an estimated $6 million on 11 ads that ran over 1,300 times and generated 226.2 million TV ad impressions. Its most-seen spot was “The Best Place to Play,” with music by…