Attendees at this year’s Electronic Entertainment Expo in Los Angeles will notice that a familiar structure has faded from the show’s sweeping skyline of corporate booths. The familiar black monolith bearing the Oculus logo will not be making an appearance at E3 2017.
Oculus has confirmed that it will not have a booth at E3 this year. This marks the first time since 2014 that Oculus will not be hosting a booth at one of the year’s biggest international trade shows, with the size of its structure roughly doubling every year since. It joins EA in skipping the event.
2016’s booth was a wonder of show-floor engineering featuring multiple levels, glass showrooms and plenty of places to demo the Oculus Touch controllers that would go on to release in December of that year.
Even though it will not be incurring the expense of a dedicated booth at E3, Oculus could still have an impact at…