Augmented and virtual reality are slowly but surely being integrated into shopping experiences worldwide. At CES for example, Gap and Asus teamed up for an AR shopping app that may point toward the future of mobile shopping engagement.
And previously we covered Adidas and their promotion of a new soccer shoe using virtual reality throughout Europe. Now, a Nike store in Paris is letting customers get a look at different shoe colors using augmented reality.
While the GAP application allows customers to get a look at clothing on mannequins that hopefully reflect their own shape, this AR experience from Nike lets you take an actual white shoe and switch between different…