We hear a lot about our online data being bought and sold by advertisers, but Narrative founder and CEO Nick Jordan said the actual process remains “incredibly cumbersome.”
And he should know, since he’s spent years in the adtech world, most recently as an executive at Tapad. Jordan explained that from the data buyer’s perspective, you have to go out and strike “one-off” deals with a long list of different providers — as he put it, “There’s no one-stop shop.” And if you’re looking to sell data, you’ve got to figure out how to package and price it.
“There’s a pent-up demand for folks looking to buy data, and a pent-up supply of people looking to sell data,” he said. “For the data economy to have less friction, we need to give tools to both the buyers and sellers to help them find each other easily and let them easily integrate with each other.”
That’s what Narrative is providing, with a marketplace where data buyers can find sellers and…