A Product-led Approach to Sales
When approached in the right way, layering in a human sales effort into your product-led business can accelerate growth while maintaining envy-worthy unit economics.
But what should sales look like in a product-led company? The fundamentals of sales remain the same – it’s all about engaging the right people, at the right time, with relevant information.
Here’s the who, when, and how of adapting to support a product-led business.
From the Investors
Angela Tran Kingyens of Version One Ventures expands on the dynamics of each social platform type: messaging, private networks, public networks, enterprise networks, and communities in “Understanding Social Platforms” (83 slides)
Stan Reiss of Matrix Partners weighs in on the worrying state of the IPO market and how entrepreneurs need to stop following trends and start taking risk again in “Time to Stop Acting like Lemmings”
Toni Schneider of True Ventures notes how some marketplaces are the digital equivalent of using the town center to…