LVH, the parent of 55 Capital, has raised $10 million in Series A funding to build out its technology platform for investors and further its financial research.

Point72 Ventures, the venture capital fund associated with billionaire Steven Cohen, is participating in the round. Others include Calibrate Management and Tectonic Ventures.

55 Capital has been working on a product that makes it easier for asset managers and other investors to build custom portfolios. They specialize in evaluating ETFs and the team has significant prior experience in the category. LVH co-founder Lee Kranefuss previously started iShares.

There’s a “big gap between the investment science getting done and what’s actually getting into the hands of the broader market,” said Dr. Vinay Nair, co-founder of LVH. “We allow them to turn their own dials and design their own flavor of their strategy,” determining the mix of stocks, bonds and other investment categories.

They are working to integrate their…