When small and medium businesses want to build a website, they can take advantage of easy-to-use web tools like Squarespace — but who do they turn to when they need more technical help?

New York City startup Lorem Technologies is trying to make this process easier. After all, CEO Sam Wilcoxon (pictured above with his co-founder Charlie Fogarty) told me that not only do many business owners lack the technical knowledge to build, customize or fix their sites — they also don’t have the time or the know-how to find and manage freelancers to help.

With Lorem, on the other hand, they can just press an “instant help” button, and within a minute, the startup will match them with a freelance developer or designer who’s suited for the job. The business owner can talk with them via chat or voice, get a quote and provide temporary access to their website using the Lorem plugin…