LiveSmart, a London-based startup that offers a platform to help employees track and improve their health, has raises £700,000 in funding.
Investors include Matt Merrick (formerly the Managing Director of Virgin Active Health Clubs) and Lawrence Mitchell (formerly Global Marketing Director and Global Wellness Lead at Reed Business Information), while the capital will be used to grow LiveSmart’s B2B offering and bridge the gap to a Series A round later this year.
Competing with more traditional offerings from companies like Bupa, and Nuffield, LiveSmart combines employee health screening with what founder Alex Heaton describes as health coaching. The idea is to take data gleaned from various tests offered, as well as pulled in from other sources, such as fitness trackers, and use this as the basis to encourage actual behavioural change.
Unlike yearly or one-off screening, the process is on-going and, says Heaton, more wholistic than many existing employee health programmes.
“The vast majority of the worlds population make poor lifestyle choices which affect their long…