Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company’s juice press isn’t all that was promised — and he’s offering dissatisfied customers their money back.
A Bloomberg report showed that Juicero’s packs could be squeezed by hand, no expensive juicer required.
Dunn’s response? He doesn’t deny that hand-squeezing is a very real possibility, but he does quibble about what you’ll find inside, saying it’s “nothing but fresh, raw, organic chopped produce” — see, it’s not juice yet because it hasn’t been pressed.
“What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won’t want to repeat once, let alone every day,” he argued. More importantly, he said, “The value of Juicero is more than a glass of cold-pressed juice. Much more.”
What … does that mean? According to Dunn, Juicero’s technology (which is supposed…