Funding rounds and investment aren’t just the lifeblood that keeps technology firms alive and growing. They’re also fantastic indicators of which ideas and technologies are catching the interest of the business world and have the potential to impact the mobile marketing industry as a whole.
Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these firms to pushing the capabilities of mobile marketing further.
Four Venture Capital Firms Invest $56m in AppsFlyer
Marketing data analytics startup AppsFlyer has secured an additional $56m (£45m) in its latest funding round, led by four global venture capital firms, as it plans to strengthen its existing business in Asia and develop its products.
Israel-based venture capital firms Qumra Capital and Pitango Growth, US-based firm Goldman Sachs Private Capital Investing and German private equity and venture capital group Deutsche Telekom Capital Partners are the key new investors in this round of funding for the Israeli startup.
The company, which has secured a total of $84m in funding so far, plans to invest in new products and innovations with this latest round of investment, helping clients connect and measure their business data, including mobile, web, television and offline activities. It also plans to support its existing partnerships and operations in Asia, and explore merger opportunities.
“This funding round will help us continue to expand our capabilities and partnerships, especially in Asia Pacific, and to continue delivering the most efficient and powerful measurement platform for marketers,” said Ronen Mense, vice president for Asia at AppsFlyer.
“In the past two years, we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable,” said Oren Kaniel, CEO and co-founder at AppsFlyer. “This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers.”
SoundHound Secures $75m to Power Conversational AI Platform
Audio identification and interaction firm SoundHound has raised a $75m round from…