Milk deliveries may not sound like an industry in need of disruption, but that’s exactly what one startup in India is working to do. Supr Daily — the company in question — graduated the Y Combinator accelerator program this year and now it has raised $1.5 million from a range of investors to expand its service.
The Supr Daily service is designed to bring formality and order to India’s chaotic system of morning milk deliveries, while it also combats quality issues around milk, as we wrote when we covered the company in February.
Government reports suggest that as much as 68 percent of milk is ‘tainted’ as delivery people will water their milk down in order to get more bags and income for their lot. The milk can include additives like detergent, caustic soda, glucose, white paint and refined oil to mask coloration, according to Times Internet. Supr Daily sources fresh milk directly and pays delivery staff higher wages to provide genuine milk, while it also includes tester kits for customers.
Milk is the main hook for Supr Daily service but customers can also buy every day essentials…