When applying for a new job, details matter.
Your resume might be up to par, but that certainly isn’t going to be the only thing that gets you an interview. What will get you noticed and give you the best shot at getting an interview is the right cover letter.
Employers are flooded with emails and there is little way to differentiate qualified candidates in a personalized way besides the information they include in their cover letter. It’s your one and only chance to tell recruiters why you are the perfect candidate for the job. It’s your first chance to wow them with your skillset and experience.
Here’s how you can take your cover letter to the next level:
1. Use a strong opener
People usually apply for jobs with a stock phrase like “I’m writing to apply for x job that I saw in y place.” That’s pretty dull and isn’t going to grab anyone’s attention. Instead, start the cover letter with a specific fact about yourself that you think they need know. For example, you could say “Hi, I’m a marketing and copywriting guru with 15 years of experience running strategic campaigns for small businesses.” Right away, they get to learn something about you and are intrigued.
2. Don’t summarize your resume
Don’t waste a hiring manager’s time by regurgitating all the info…