How to Give Your Employees Real Benefits, Not Just Cheap Perks

As any entrepreneur will attest, perhaps the most difficult tasks in running a business are attracting, retaining and supporting a strong workforce.

Common solutions to this problem come in the form of sweet perks, designed to showcase a company’s commitment to work-life balance. But, does providing unlimited vacation time, free meals and remote work options truly address your employees’ needs?

Related: What’s Happened to Work-Life Balance? Here’s How to Help Employees Find It.

Point blank: No, perks alone do not do the job. Furthermore, balance is just a fairy tale. Work-life balance is an illusion and practically impossible to reach. Whatever work-life balance may be is subjective to individuals, making it virtually impossible to pin down universal perks, which can make work-life balance a reality for every employee. Consider how long the issue of work-life balance has been around, despite thousands of articles circulated around the topic.

Clearly, perks matter, but it doesn’t solve the issue of work-life balance.

Employers should aim for personalized fulfillment, based on the flexibility of giving each employee the work environment he or she needs. It’s about providing a challenging and engaging environment in which employees are empowered to take matters into their own hands. The feeling of balance, if reachable, is about granting employees control over how they work.

The faults of startup perks

Although perks are abundant in startups – especially in Silicon Valley — perks’ underlying nature is what actually keeps workers from being fulfilled and comfortable at work.

For one, the perks are presented as extras and not as normal aspects of a person’s job, erring on the side of work and not life. For example, free, daily lunch actually prevents people from leaving the office, getting fresh air and supporting local businesses.

Unlimited vacation time or work-from-home days have long been favored by many as an opportunity to achieve work-life balance, but often its subjection to manager discretion makes employees hesitant to take full advantage of this perk.

Ask anyone who has had the perk of unlimited time off, and they will tell you they actually take less time off and have no pay-out if they leave the company. Furthermore, don’t forget about the employee guilt involved in…