The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales.
But what about after the holidays? Budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.
Don’t let your marketing efforts go stale in the post-holiday shopping season. Your consumers are tired, but they’re still keeping an eye out for the next appealing product or service. Here’s what you can do to keep your business’s holiday success going.
Keep the sales rolling
After the holidays, there might be one or two too many zeros on your consumers’ credit cards, so getting them to shop is difficult, but not impossible.
The best way to keep consumers interested is to keep the sales coming. A lot of post-holiday shoppers have gift cards or newly gifted cash to spend. Or, they might have a gift or two they’d like to exchange for something else. Continuing your great deals will only encourage consumers to stop by your business first.
You’ll also want to shift the mentality of your marketing message. The holidays are all about shopping for friends and loved ones. But after that? It’s time to encourage your consumer to find gifts for themselves.
Market to that consumer mindset by capitalizing on the idea of self-gifting. Consumers have spent the past few weeks running around and worrying about everyone else, so letting consumers know it’s time to focus on themselves will be a nice change of pace.
Retarget your customers and shopping cart abandoners
A lot of people shop around for the holidays, which means they might add a lot to a cart and never convert. Maybe they just weren’t ready to purchase, or perhaps they couldn’t justify a gift for themselves when they had to buy for others.
Either way, take advantage of all the…