This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.
In this Dynamic Communication interview, author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, who talks with us about how to manage your brand and grow your business. If you want to understand how to collaborate with others, be true to your message and grow your brand, watch this video.
- How can you be true to your brand with one message across multiple audiences?
- How can you deliver content across multiple platforms that reflects your brand?
- How does focusing on benefits differ when you’re branding a product in a brandless category?
- How can you collaborate to build your brand?
Learn the answer to these questions and more in this video with digital reinventionist…