Every business owner seeks to boost their market share and find new audiences for our products and services — it’s how we stay profitable. One of the best ways to reach new people is to connect with an influencer who can share with their followers. And Twitter offers a unique way to do this — it can help you build great connections, and ultimately grow your business. So with that in mind, here are my top tips for connecting with Twitter Influencers.
1. Find the right people to follow.
If you already have someone specific in mind, use the search box to find them. Similarly, if you’re looking for people with your interests, or who are located near you, you may want to try sites like Twitterholic.com, TwitterLocal.net or Twellowhood (twellow.com/twellowhood).
As you follow more people, you may become overwhelmed by their updates. One way to make the information more digestable is to divide them into lists (check out the screenshot below where I’ve circled “Lists”), which you can make either public or private.
Just click on “Create a list,” and follow the steps. You can use these lists for a variety of purposes, and keep them for varying amounts of time.
2. Engage with influencers.
Engaging on any social media network is very similar to engaging in person at a networking event. You’re not likely to just walk into a room and yell: “Hey, can everyone here buy my product?” Why? Because relationships, even virtual ones, take time to build and they often start with you giving more than you get. So if you’re looking to network and build a tribe of influencers, consider these tips to build your followers, and your engagement, in record time:
- Follow your influencers: Everyone loves followers, even the influencer in your market.
- Share their content: Before you ask for what you want, share their content….