Holidays are one of the best opportunities for brands to advertise. And with Mother’s Day right around the corner, you should start planning your marketing strategy now.
On average, 87 percent of Americans celebrate Mother’s Day (this year on May 14) and nearly $21.39 billion was spent on retail in the U.S. last year, according to a new survey by search engine Bing.
From jewelry to books to gardening, there are a number of industries that see a spike in sales for the holiday. Jewelry was the most searched for item (34 percent), with cards (19 percent) and flowers (17 percent) following suit, according to Bing. On average, one shopper spends $96 on jewelry…