When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.
There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI.
Here are some ways in which small businesses are making the most out of their online marketing efforts.
Producing strong content
Content marketing is the cornerstone of every online marketing strategy. Producing stellar brand material is a surefire way to create loyal visitors and encourage sharing.
At the end of the day, the most important goal of content creation is to turn visitors into customers. This can start with small objectives like earning a follow on social media, signing up for a newsletter or taking a survey or poll.
Regardless of what type of content you are producing, such as a video, image, blog or social media post, you need to have a clear vision of how your content is going to add value to the life of the reader. Successful small businesses don’t just produce content for the sake of keeping a schedule. Typically, they know exactly what the concerns of their target audience are and they gear their content to address them in a profound, meaningful way.
Take Magnolia for example. This father and son electronic store took into account that a good deal of their customer base is not well-versed in the world of electronics. With this insight, they released a mini magazine called Buyer’s Guide Place. This magazine was similar to a blog in that it educated their audience on subjects like little things to looks for when buying electronics. It worked to highlight the expertise of their team and what they stand for. After years of successfully connecting with customers, what started off as a small electronics store ended up being bought out by Best Buy for $87 million.
They are still…