Heresy, a startup co-founded by Dimitar Stanimiroff, who was previously MD Europe at Stack Overflow, is a new sales tool designed to increase collaboration between sales team members, and help them make better data-driven decisions, collectively and individually, and ultimately close more sales.
The Software-as-a-Service isn’t a CRM replacement as such — in fact, it painstakingly syncs with Salesforce — but, Stanimiroff tells me, takes its inspiration from agile software development with a front end that includes a simple to use Kanban board (similar to something like Trello) for inputting data and tracking where each potential sale is in the sales pipeline.
Under the hood, data entered by individual sales people is then crunched and analysed to let sales teams and their managers know how likely they are to close a particular deal or meet a sales target overall. Crucially, the software intervenes to let individuals or teams know if they are likely to lose a deal or miss a target and what they should do to prevent this.
Stanimiroff says the London-based company’s broader mission is to increase collaboration between sales team members and break out of the old way of doing sales where sales people effectively worked in a silo and are discouraged from supporting or learning from one another.
It’s a lesson he learned at Stack Overflow, where an early version of Heresy was built to be used internally and to “scale the sales team to 120-plus in a very…