When Glu Mobile bought CrowdStar for $45 million in December, it picked up a game publisher that had rare success with female gamers through its Covet Fashion a mobile game. And now CrowdStar’s last independently produced title, Design Home, is proving to be another hit with women players.
While Covet Fashion dwelled upon clothes, Design Home is all about decorating your fantasy home. The free-to-play game has been downloaded more than 13.1 million times and generated bookings of 18.9 million. Players have designed more than 141 million rooms, said Mark van Ryswyk, the senior vice president at Glu who took over the CrowdStar operation, in an interview with GamesBeat.
The iOS and Android game is an interior design game where you decorate rooms using virtual furniture from real furniture companies. As with Covet Fashion, you can enter your design into competitions with other players.
Image Credit: Glu
“The fun part is learning from this team,” van Ryswyk said. “We’ve had a phenomenal level of engagement from our users. It is an under-served audience in the market. They don’t identify themselves as gamers, but they love the creative play that this game brings.”
Fellow players rate the designs, and the winner wins prestige and…