Though convenient, automotive transportation can be deadly. Over 35,000 people lost their lives in traffic accidents in 2015 (the last full year available), and more than 30,000 fatalities occur annually.
Related: Is America Too ‘Safe’ for Innovation? Or Will Driverless Cars Ever Have Their Day?
Prevention is is an area where businesses are active — with some working to create autonomous vehicles that eliminate human error altogether, and other, perhaps more practical, startups, striving to assist business owners, teens and other drivers to curb their driving mistakes, some of them fatal.
Certainly, autonomous cars are nice, in theory, but a number of logistical and legal hurdles are preventing them from becoming a practical reality. Nor is their widespread adoption likely any time soon.
But, what if a new app and technology could prevent up to 86 percent of traffic accidents altogether?
Enter ITFT
Innovative Technology for Transportation (ITFT) is a North Carolina-based company, currently in its crowdfunding stage, which has designed a Safe Driving System, (SDS) whose up-and-coming app and technology is designed to prevent speeding and reckless driving.
The U.S. Department of Transportation has calculated that 94 percent of all traffic accidents are attributable to human error, so the Safe Driving System is designed to reduce those errors through controls and notifications that limit driver behavior.
Compatible with any car manufactured since 1996, the Safe Driving System will be targeted primarily toward teenagers (and their reasonably worried parents). When the SDS is installed, parents will receive alerts whenever their teens drive over a designated speed threshold and when they make it to their destinations safely (or, less happily, when an accident has occurred).
The technology, however, also applies to businesses: It will be available to employers to…