5 Steps to Writing Better Ad Copy

5 Steps to Writing Better Ad Copy

Author: Craig Simpson / Source: Entrepreneur The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes Advertising expert Gary Halbert once said that deliberately trying...
The Content Trap: Lessons for Entrepreneurs

The Content Trap: Lessons for Entrepreneurs

Author: Bharat Anand / Source: Entrepreneur You are an entrepreneur, or aspire to be one. And, over and you, you hear three mantras for success in our digital world: Make the best product you can. Maintain focus. Track your competitors closely, and mimic...