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The Snapchat IPO Will NOT Go Off Without a Hitch

The Snapchat IPO Will NOT Go Off Without a Hitch

by The Brio Team | Jan 21, 2017 | Going Public

Author: Will Ashworth / Source: InvestorPlace The secrecy with which Snap Inc. is approaching its pending initial public offering is becoming the stuff of legends. Investors, rightfully, are beginning to wonder whether Snapchat is going to stumble out of the...
3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content

by The Brio Team | Jan 21, 2017 | Startups

Author: Renee Yeager / Source: Entrepreneur When I was working at a dotcom startup, my company was so sure we had our target audience pegged down that we drew a wall-sized portrait of a representative individual — a skateboarding male, 18-35 years old,...
Don’t Let Marketing Zest Lead You Into the Fake News Morass

Don’t Let Marketing Zest Lead You Into the Fake News Morass

by The Brio Team | Jan 21, 2017 | Startups

Author: Jim Joseph / Source: Entrepreneur All this talk of “fake news” has me a little crazy: fake news, gaslighting, living in a post-factual world. … Whatever we call it, we never know exactly what we’ll see when we click a link. Marketers long have faced...
The Surprising Reason This Startup Got 11,000 New Customers in One Day

The Surprising Reason This Startup Got 11,000 New Customers in One Day

by The Brio Team | Jan 21, 2017 | Startups

Author: Nina Zipkin / Source: Entrepreneur The day after Jan. 21’s Women’s March on Washington was first announced, the team behind Skedaddle, a ridesharing startup that charts group bus trips, found themselves in the midst of a surge of bookings. “We...
These Are the Most Inspiring Words From President Trump’s Inauguration Speech

These Are the Most Inspiring Words From President Trump’s Inauguration Speech

by The Brio Team | Jan 21, 2017 | Startups

Author: Entrepreneur Staff / Source: Entrepreneur Donald J. Trump on Friday was sworn in as the 45th president of the United States. In a portion of his inaugural address, he… Click here to read more Tweet Share...
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