5 Tips for Building a Strong Brand Identity

5 Tips for Building a Strong Brand Identity

Author: Dan Scalco / Source: Entrepreneur “Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about...
The Pros and Cons of Franchising Your Business

The Pros and Cons of Franchising Your Business

Author: Rick Grossmann / Source: Entrepreneur The following excerpt is from Rick Grossmann’s bookFranchise Bible. Buy it now fromAmazon | Barnes & Noble | IndieBound The definition of a franchise (taken from the federal definition of a franchise...
How Cultural Momentum Can Kickstart Your Business

How Cultural Momentum Can Kickstart Your Business

Author: Darrah Brustein / Source: Entrepreneur When launching a new business, you have enough stacked against you. The statistics say most startups are likely to fail. You’ll never have enough capital, time or energy. Getting investors and customers is hard....