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Stop Looking at Your IT Department as a Cost Center

Stop Looking at Your IT Department as a Cost Center

by The Brio Team | Mar 22, 2017 | Startups

Author: Kevin TYamazaki / Source: Entrepreneur In modern business, departments not directly related to operations have had to fight to demonstrate their value. Marketing departments have been the go-to scapegoat, but information technology (IT) departments...
4 Things the New Leader of an Organization Should Do Right Away

4 Things the New Leader of an Organization Should Do Right Away

by The Brio Team | Mar 22, 2017 | Startups

Author: Tom Gimbel / Source: Entrepreneur Changing leadership is an adjustment process. It’s a period of excitement, growing pains and hope. While earning the trust and loyalty of an entire organization is a challenge, there are five things an incoming...
How Targeted Marketing Can Improve Your Brand’s Efficiency

How Targeted Marketing Can Improve Your Brand’s Efficiency

by The Brio Team | Mar 22, 2017 | Startups

Author: Jim Joseph / Source: Entrepreneur When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing is all about targeting the right customer for your product, and then...
7 Mobile Trends Every Small Business Should Follow This Year

7 Mobile Trends Every Small Business Should Follow This Year

by The Brio Team | Mar 22, 2017 | Startups

Author: Kimberly de Silva / Source: Entrepreneur More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox,...
4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

by The Brio Team | Mar 22, 2017 | Startups

Author: George Georgallides / Source: Entrepreneur For years, brick-and-mortar retailers have watched as the term “brick-and-mortar” has come to conjure images of an antiquated building, crumbling beneath the overwhelming, far-reaching digital empire of...
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