AppsFlyer (screenshot)
CEO Oren Kaniel tells Geektime online marketing still needs a better way to measure return on investment, and claims his company can give it to them
In the biggest analytics round so far this year, San Fran-based AppsFlyer announced Tuesday it had tripled its investments with a $56 million Series C funding round led by Qumra Capital, Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.
AppsFlyer’s products let users attribute every app install to a given marketing campaign as well as integrate ad networks, push notifications, retargeting efforts, and analytics. They face stiff competition from business intelligence platform Adjust, Tune, Branch, and an up-and-coming Idaho startup in analytics company Kochava.
“Our mission is to focus on our clients and provide the marketing measurement platform they need to become successful in a hyper-competitive space,” AppsFlyer Co-Founder and CEO Oren Kaniel remarked in a press release. “In the past two years we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable. This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers.”
They announced a $20 million Series B investment two years ago this week. Kaniel said at the time that the industry was a “Wild West,” alluding to competitors who were taking advantage of…