• Unique program aimed at helping India’s start-up community and supporting the Government’s ‘Start-up India’ initiative • Amazon.in has partnered with Startup India, NASSCOM 10K and Indian Angel Network (IAN), amongst others, to help identify and enrol Startups • Amazon Launchpad will provide Indian Startups a platform to market, sell, and deliver innovative products to millions of Amazon customers across India and around the world • Through Amazon Launchpad, Amazon.in creates a one-stop shop to purchase exciting and cool products developed by Indian Startups
Amazon.in announced the launch of its much anticipated global program – Amazon Launchpad in India. This program will make it easy for Indian Startups to launch, market, and distribute their products to millions of Amazon customers across India and around the world through a dedicated store.
Amazon Launchpad has tied up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined on-boarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfilment network, all geared toward helping Startups scale up their businesses and successfully launch their innovative products. With this unique program, Indian Startups can overcome many of the challenges associated with launching new products.
The new Amazon Launchpad store on Amazon.in features over 400 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. Even before its launch, over 25 Indian Startups have already joined the program and are looking forward to leverage Amazon’s marketplace expertise and infrastructure to create awareness and drive sale. Featured Indian Startups include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others
Amit Agarwal, VP and Country Head, Amazon India said, “Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world. We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian Startups and also creating additional employment opportunities.”
Commenting of the launch, Jason Feldman, Director Global Innovations, Amazon said, “Amazon Launchpad is an exceptional opportunity for Indian Startups to get access to big consumer markets nationally and internationally. Through this program small entrepreneurs and innovators can go leverage the Amazon platform to increase the scale…