There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand to make you an expert.
What are chatbots and how do they affect your company?
Chatbots are services that mimic conversations with people in order to interact with your customers. Chatbots can be integrated with ecommerce platforms, allowing you to monetize your social media accounts and instant messaging profiles. All competitive companies must maintain a strong online presence, and chatbots are changing the way your audience interacts with you. They help you build an emotional bond with your customer, and because they are still new, building a chatbot now means a strategic advantage over the competition.
How chatbots work
There are two types of chatbots available: those that function based on rules and those that use artificial intelligence (AI). Chatbots that function based on rules are much more limited than those that work with AI because they only respond to specific commands; hence, they require a great deal of programming in order to be effective. Chatbots that are powered by artificial intelligence are more dynamic because they respond to language and don’t require specific commands. They learn continuously from the conversations they have with people and can help complete a variety of functions without a monumental amount of programming.
The challenges of artificial intelligence
Artificial intelligence is becoming more and more popular, but it still poses a challenge for marketers. Although you don’t need to be an expert programmer to build a bot with AI, you have to make sure it offers working features and remains professional at all times.