Apple’s latest attempt to revolutionize our TV screens is continuing to lose steam.
According to the latest data from eMarketer: Apple TV “is at the bottom of the U.S. connected TV market, behind Google Chromecast and Roku, with its share shrinking.” Ouch.
That underwhelming assessment comes over a year after Apple relaunched Apple TV (in October 2015) with great expectations. But the new Apple TV hardware and its dedicated remote have drawn mixed reviews, particularly from the gaming community. And even as Apple continues to add more apps, it still lacks a dedicated subscription service that Apple has reportedly been trying to pull together for several years now.
As a result, eMarketer reports…