Playwire Media has locked in several partnerships that enable it to sell ads for online game publishers, generating incremental demand for web advertising inventory and helping advertisers reach the lucrative gamer market.
Deerfield Beach, Fla.-based Playwire distributes its own video media player and provides monetization services around it. And it has now partnered with Miniclip.com, Roblox, and GameInformer.com.
For Miniclip.com, Playwire will be the exclusive partner to represent web advertising inventory in multiple countries, reaching more than 10 million monthly active players. Playwire will now exclusively represent Miniclip.com’s digital web advertising inventory in the U.S., Canada, UK, Australia and New Zealand.
This partnership will significantly expand reach and access to new audiences in the gaming vertical for Playwire Media’s advertising partners, while delivering maximum yield and incremental demand for Miniclip’s online properties.
Image Credit: Playwire Media
“Playwire has a great reputation and strong track record in advertising sales representation.” said Pieter Kooyman, director of advertising at Miniclip, in a statement. “As such,…