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During a recent writing project, I dug deep into the lives of some of the world’s most prolific social media influencers — learning their backgrounds and how they achieved such once-unimaginable success in a medium that’s filled with billions of others who are vying for our sparse and easily-interrupted attention.
What I’ve come to realize is that there is a clear and distinct formula for success in social media. There’s a playbook that you can use to leverage the inherent power of this transformative platform for getting the proverbial word out. No matter who you are or where you’re from, you can harness the power of social media to vastly grow or build your business.
Whether you’re a social butterfly, or you’re apprehensive when it comes to vociferously communicating with others in a public space, there are some inherent rules to follow when it comes to social media. Not only will this help you enhance your social media skills by growing your base of fans and followers, but it’ll also allow you to leverage the influence you build to eventually expand and grow the reach of your business within any industry or niche.
In a recent conversation I had with Alex Jimenez, founder of the wildly-popular Instagram profile, @theyachtguy, he divulged many of the so-called secrets he used to amass nearly 800,000 followers in a few short years. No, it didn’t happen overnight. It took him a tremendous amount of work, commenting, liking and collaborating with others.
He spent much of his earlier years obsessing over yachts, building up a massive archive of the best yacht photos that he could find. You might say he wielded the Law of Attraction to eventually manifest the life of his dreams, or you could merely call it hard work and effort towards a single goal.
Either way, it took him years, but he’s now enjoying the fruits of his labor by getting to travel around the world promoting yachts and premium brands everywhere. To most, he’s somewhat of an icon in the yachting industry, with the world’s most affluent yacht owners and industry heavyweights flocking to him for assistance with social media. Here are some of the rules he discussed in how he did it.
1. Know your market.
The first rule for growing your business through the power of social media is to know your market….