As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your customers’ needs. And, you may gain more returning customers, referrals and net income in the process.
As a small business owner, you have an advantage when it comes to building customer rapport. The size of your company allows you to reach people at a more personal level than big businesses, which turns into stronger relationships with customers.
To create customer relationships, and keep them strong, you must do all you can to engage customers. Here are five ways to build customer relationships and keep them coming back.
1. Communicate.
As a key to any good relationship, communication is an essential way to build customer relationships. Promoting your business and listening to your customers are equally important.
Rather than just telling customers about your business, have conversations with them. Find out what your customers need, then show them that you have a solution to their problem.
If you have employees, teach them how to effectively communicate with customers. Instead of waiting for customer service to become a problem, foster communication skills with customers while onboarding new employees. Maintain an employee policy, requiring timely follow-up, to make sure the customer’s needs are met. Make sure your staff returns voicemail messages and emails promptly.
2. Exceed expectations.
Your customers expect great products or services from you. You should continue to raise the…