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Ask me ten years ago and I wouldn’t have believed it but social media is now an inescapable part of our daily lives. Nearly four-fifths (78%) of Americans reported having a social media profile in 2016 and users approach nearly two billion worldwide.

Early investors in the major platforms booked massive returns on investments when the sites were small startup companies.

For example, hedge-fund manager and venture capitalist Peter Thiel was one of the first investors in Facebook (Nasdaq: FB ) with a $500,000 investment in 2004. When the company went public just eight years later, Thiel’s investment was worth $1.67 billion. That works out to an annualized return of 175% a year. Even a modest investment of $1,000 would have grown to $3.3 million over the period.

Shares of Facebook have done well over the last several years… but nothing close to 175% a year.

There is still one social media giant that has yet to go public. It’s one of the largest, with 150 million monthly users. Unlike most startups, this company is already generating revenue… almost $170 million a year!

And it recently hired a chief financial officer…