Meet the social media strategists who are ahead of everybody in 2017.
Social platforms give entrepreneurs direct access to consumers who can become raving evangelists. But the challenge is how to engage with those consumers in authentic, effective and profitable ways.
What’s the best way to do it? By watching how the pros who are producing real results.
“Ninety-nine and a half percent of the people who walk around and say they are a social media expert or guru are clowns,” says entrepreneur and social media expert Gary Vaynerchuk.
His point? It’s easier to talk the talk than it is to walk the walk. The nine people on our list do both. Following them online is the fastest way to achieve massive social media success in 2017.
1. Tai Lopez
Entrepreneur and investor Tai Lopez is one of the most exciting voice on social media. He blends aspirational lifestyle experiences, practical wisdom and authentic rants about “what’s wrong with the system.” His TEDx talk is one of the 15 most popular of all time with almost 7 million views. His videos have been watched by more than 100 million people in over 92 countries. More than 100,000 people have joined his “67 Steps” success system.
There’s also huge demand for his new Social Media Agency program, a step-by-step system that shows you how to get small businesses to pay you $1,000 to $10,000 per month to manage their social media (with little or no capital to start). This is part of Lopez’s big picture goal of taking 300 people from rags to riches—$0 to $1 million (or at least a six-figure income).
You also don’t want to miss his Snapchat stories—it’s a hilarious soap opera blending Lamborghini, Rolls-Royce, and Ferrari supercars, supermodels, world travel, private jets, and crazy experiences paired with highly practical business lessons—plus a little controversy, humor, and drama to keep you on the edge of your seat.
Why follow him: You won’t find anyone else who teaches you more about social media better or faster. You can study what’s winning by the level of engagement on his social channels. Lopez is also a master storyteller (research suggests that telling stories are 22 percent more memorable than just presenting facts). You’ll learn how to persuade and influence people around you to take action.
2. Gary Vaynerchuk
Gary Vaynerchuk doesn’t suffer social media fools gladly. That’s because he used online marketing and social media to grow his family’s wine business from $3 million to $60 million in five years. Now, he runs VaynerMedia, a booming digital agency with more than 500 employees.
Vaynerchuk is one of the most tactical and hands-on social media practitioners, teaching you how to build lasting, profitable relationships online. He’s innovating and coming up with new ways to leverage the platforms. He recently introduced “The 60-Second Club” on Snapchat, in which he promises increased engagement and prizes to those who interact within 60 seconds to a post he makes.
Why follow him: If you need to get religious about social in 2017, Vaynerchuk will take you to church.
3. Dan Bilzerian
Vegas…