Crowdfunding is the great equalizer for small startups looking to get funding. However, just like a product or service itself, your crowdfunding campaign needs a marketing strategy that can get you attention from the right people.
The goal is to create enough buzz about your startup in as many places as possible. And it must be fast, because most crowdfunding platforms have a time limit on campaigns, and you will need to generate the buzz, get funders to your campaign site, and get that money rolling in. Or, you can leave with nothing, as it is on Kickstarter.
If you want to make sure you are making an impact with your campaign, here are some tips that will help you get that word out:
Groups of People to Tap
Think of the groups of people within your own web of friends, family, and acquaintances. Research says that about 30% of your funding will come from here. These are people who can help you reach out to others they know, expanding your potential for funds. Family and friends will donate if they can, but they can also help you spread the word through all of their social media channels and email lists too. Once you have tapped that resource as best you can, look for other groups to connect with:
“Connected” people
These are people that you may have met or known along the way but do not really have any relationship with. Don’t just send an email to them pushing your campaign. Instead, ask for their advice; ask them to take a look at your campaign page and make suggestions. This is flattery, and it often works.
Potential Stakeholders
What niche does your startup relate to? Who are influential people in that niche? Find them before you ever launch your campaign, become a follower of them on…