It’s a cycle that has unfortunately become quite familiar over the last year with the loss of so many pop culture icons.
A beloved, iconoclastic celebrity dies and we proceed to express our sadness and disbelief, particularly on social media. And in a rush to get in on the conversation, brands forget the most important rule of grieving in public: it’s not about you.
Carrie Fisher’s death this week spurred remembrances of her prodigious writing talent, mental health advocacy and lacerating perspective about women in Hollywood. So Cinnabon decided to post a swiftly deleted tweet about…