De-cloaking today is a new startup from two of the founders of defunct food delivery company Take Eat Easy. Dubbed Cowboy, the company is building a new electronic bicycle that it claims will address issues that have historically stopped e-bikes from becoming a “fully fledged mobility solution”.
“We haven’t launched yet,” Cowboy co-founder Adrien Roose tells me. “We are still entirely focusing on product development. After six months of design, engineering and industrialisation, we now have a first fully functional prototype. We will keep iterating on the product in the coming months, with the objective to launch early Spring 2018”.
Specifically, the Cowboy bike aims to better previous e-bikes in terms of pricing, product…