Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator, The Hut Group (THG). Terms of the deal have not been disclosed.
Glossybox had raised $72 million from four investors over its six year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online.
The number of beauty subscription boxes has grown in recent years, as more companies jumped on the product subscription bandwagon.
THG has several subscription box products of its own, such as its lookfantastic brand Beauty Box, although it also offers subscription box offerings beyond the beauty space, such as its MyGeekBox and PopInABox brands.
The company couches the Glossybox buy as a strategic move to further extend its international…