Qloo, which bills itself as “the cultural artificial intelligence data platform,” has raised $6.5 million in additional funding from AXA Strategic Ventures and Elton John.
Yes, that’s the Elton John who co-wrote and performed “Tiny Dancer” and “Candle in the Wind.” He’s actually not the first big name to back the New York startup — actor Leonardo DiCaprio and Starwood Hotels founder Barry Sternlicht were both investors in the $4.5 million round that Qloo raised last year.
Qloo examines publicly available and open source data to try to understand patterns in consumer taste in…