Finance may not be the most riveting subject, but it is still imperative to understand. With millennials showing less and less interest in financial education, finance and economics needs new packaging. The answer: CentSai. Centsai, the personal finance platform, makes financial education fun and easy to absorb through a variety of blog, games, articles, and video content. While finance may never be the sexiest field, it can still be easy to learn and financial literary for millennials becomes a reality.
AlleyWatch chatted with Doria Lavagnino about the Startup and how it is helping generations to come.
Tell us about the product or service.
CentSai is a digital personal finance platform focused on making financial education easy and fun. We publish story-based content enriched with videos, articles, blogs, games and quizzes. Financial experts can join the platform and engage with our community, and participate in Q&A and discussions surrounding questions on day-to-day financial issues including savings, loans and wealth management. Individuals or groups in financial and economic education are also welcome to join our community.
How is it different?
CentSai provides educational personal finance lessons through storytelling and interactive content. Each first person account breaks down the nuances of finance through real life experiences. We believe an easy way to understand financial concepts is to make it relatable, jargon free and entertaining, so our content centers on the personal successes and misadventures of others. Another part of the educational aspect is helping the CentSai community understand how they can apply their newfound knowledge using products and solutions that can help them achieve their financial goals. We’re very plugged into the FinTech space and we want to spread the word to our CentSai community about solutions that make it easy to do things like budget, save and invest. Through CentSai, we’re also providing platform to connect new and emerging financial brands to users who will benefit from their solutions.
What market are you attacking and how big is it?
Recent data indicates that as many as 57 million millennials lack basic financial knowledge.
Financial brands also spend roughly $36 billion a year in digital advertising, much of which is aimed at this generation. We saw an opportunity to help brands market to millennial customers with authenticity through personal storytelling.
What is the business model?
Throughout our platform, we illustrate how to use and benefit from financial products and services. We offer several creative ways for financial brands to market their products and services to the CentSai community, including sponsored content, affiliate marketing, content licensing…