Meltwater, the self-described ‘media intelligence’ company, continues on an acquisition spree. Following the purchase of Oxford Uni spin-out Wrapidity in February, it has acquired Hong Kong-Based startup Klarity to enhance its social media monitoring and analytics capabilities in Asia.
Terms of the deal remain undisclosed, although I understand the acquisition is a mixture of cash and stock and that Klarity’s ten employees, including founders Christopher Wong and Andy Ann, are joining Meltwater. The startup’s clients are in Hong Kong and China, consisting mainly of large agencies and “global consumer companies”.
“Meltwater has been in the Hong Kong market for over 11 years, and we have been looking for opportunities to enhance our offering in Asia over the last 24 months,” says Jorn Lyseggen, Meltwater’s founder and CEO, in a statement.
“We believe…